​This week, CoT Project Teams will develop an Advocacy Action Presentation & Campaign based on a food sustainability issue in their local communities.

 

Each Project Team will:

 

• Brainstorm up to three (3) food sustainability issues in their local community. Some examples to consider may include:

1. Changing Consumer Behavior – Many people struggle to adopt sustainable eating habits due to convenience or cost.

2. Consumer Awareness – Misinformation or lack of knowledge about sustainable food choices.

3. Deforestation – Clearing land for agriculture, leading to biodiversity loss and environmental issues.

4. Food Deserts – Lack of grocery stores with fresh, healthy food in low-income and rural areas.

5. Food Insecurity – Unequal access to nutritious and affordable food.

6. Food Waste – Large amounts of food wasted in households. Overbuying, poor planning, and confusion over expiration dates contribute to waste.

7. Greenhouse Gas Emissions – Livestock farming, food transportation, or food waste contributing to environmental issues.

8. Health Inequalities – Unhealthy processed foods are more accessible than fresh, nutritious options.

9. High Cost of Healthy Food – Nutritious, organic, and sustainable foods are often more expensive.

10. Limited Access to Sustainable Food – Sustainable food is often more expensive and less accessible.

11. Pollution – Pesticides, fertilizers, and animal waste contaminate water and air.

12. Retail & Restaurant Waste – Grocery stores and restaurants discard large amounts of edible food.

 

• Choose one (1) local food sustainability issue that the project team would like to develop an advocacy action plan for.

 

• Create an Advocacy Action Presentation and Campaign: Develop an Advocacy Action Presentation (in PowerPoint or Google Slides) that describes and explains the chosen local food sustainability issue. The Advocacy Action Presentation MUST contain the following 8 slides:

Cover Slide:

• 2025 CoT 10 Week Program

• Club or Organization

• Project Team Name

Project Team Members Slide: Please list all participating project team members (full names and whether they are a Jr. CoT Teen vs CoT Teen. For example: Christie Murray, CoT Teen and Dionne Young, Jr. CoT Teen).

Advocacy Definition Slide: Describe in a few sentences, what advocacy is to your project team.

The Problem or Issue Slide:

• Briefly describe the local food sustainability issue being addressed.

• Include a fact, data or statistic that supports the local issue described.

Significance of the Issue Slide:

• Explain why this issue matters.

• Share how this issue impacts your local community.

Project Team Advocacy Action Slide:

• Describe a simple action your project team can take to address this issue or make a difference in your local community.

• Share what resources or funding you will need, if any.

• Describe the goal or outcome your project team hopes to gain from their advocacy action.

Call to Action Message Slide:

• Create a message and describe one important action you would like others to take to make a difference. (make it catchy)

• Identify the target audience for your message that you will target in your social media campaign.

Social Media Campaign Slide: Create a social media campaign to raise awareness of your issue. 

• Design a graphic of your message that you will post on social media that will get others’ attention.

• Include the Social media campaign (graphic) on the slide (and a separate .png or .jpeg file).

• Include #hasttags that align with your message.

• Share where you will post the message (IG, Tiktok, Facebook, etc.).

Submit the Advocacy Action Presentation & Social Media Campaign:

• Advocacy Action Presentation and Social Media Campaign Advocacy Action Presentation (PowerPoint or Google Slides)

• Social media graphic separate .png or .jpeg file.

• Email to: cot@bgcgw.org and specify (by the end of Week 10 but no later than April 18th) and include:

• The Club or Organization Name

• Project Team Name

**(Optional) bonus points will be given to project teams that also submit videos of their presentations by Week 10**

 

Note: Those who receive an invitation to the CoT summit will have to:

• Execute their social media campaign (from Club or Org social media preferred) and share their social media results and analytics at the CoT Summit.

• Present their Advocacy Action Presentations and Social Media Campaigns at the CoT Summit.

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Facilitators:

• Please ensure Project Teams complete the Advocacy Action Presentation and Campaign using PowerPoint or Google Slides by the end of Week 10 or April 18th.

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